Localizing Galaxy Products
For almost every product launch, Samsung leans on a messaging toolkit to keep their marketing consistent across media. That toolkit suggests headlines and feature copy. At Razorfish, we take any copy from Samsung HQ, apply that toolkit where it makes sense, shorten for mobile, edit for readability and ultimately “localize” copy for the U.S. market. The following showcases localized copy for everything from the Galaxy Fold to the Galaxy Buds Live and Galaxy Tab S7.
