FV — Stan Spring Creative

Feedvisor: The “AI-First” Optimization and Intelligence Platform for Amazon

With more than $2 billion in customer sales, Feedvisor has long been the top choice for large Amazon sellers seeking to maximize profits. Their software featured both an algorithmic repricer and predictive business intelligence light years ahead of other market solutions.

By the summer of 2018, they had evolved their offerings to account for the increasingly dominant presence of brands, retailers, large competitive sellers, and private labels on Amazon. I was brought onboard to ramp up their marketing for a complex rebrand centered on the launch of their new “AI-first” optimization and intelligence platform. It is the first ever AI-driven, end-to-end platform for enterprise-level brands, retailers, private labels, and sellers on Amazon.

Rebranding Campaign

Voiceover for Introduction to New Platform

Feedvisor: The "AI-first" optimization and intelligence platform for large sellers and brands on Amazon. Discover Feedvisor's value proposition and how we help sellers and brands drive demand, profit, and revenue growth.

From Repricer to AI-First Platform

Feedvisor launched four different solutions that are mixed and matched for customers depending on their needs. The first three solutions below use AI and machine-learning to drive key elements of a customer’s Amazon operation.

The last solution is at the core of the platform. It delivers actionable insights, tracks a vast array of metrics, and optimizes a customer’s unique business model from end-to-end.

Solutions Launched

PRICE OPTIMIZATION AND INTELLIGENCE
ADVERTISING OPTIMIZATION AND INTELLIGENCE
BRAND OPTIMIZATION AND INTELLIGENCE
BUSINESS AND OPERATIONAL INTELLIGENCE

Rebranded Webpages

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Feedvisor Home Page

Mission on LinkedIn

Feedvisor Landing Page

New About Page

REFERENCE: The Home Page Before the Rebrand

Feedvisor Content Marketing

Before the rebranding, Feedvisor’s content marketing generally targeted large competitive sellers. After the rebrand, they had to scale up their content for four different customer segments. Working alongside their in-house content writer, I crafted longer pieces and promotional ads as well as one-off blog posts.